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but i think it has more to do with where Kerry is from and making people believe things based on a stereotype of a northeastern, democratic politician, especially from massachusettes which was dealing with the issue.
the republicans spread campaign propaganda through churches based on which churches were conservative. that way those who aren't politically active yet do have personal beliefs can be influenced to get out there. they fell for all that stuff about how kerry is going to take away their bibles or they will go to hell if they vote for kerry.
this is why bill clinton told kerry to endorse all the state anti gay amendments on the ballots. bill clinton is a realist and has a great understanding of how people are in certain areas. remember, when clinton ran for president as part of a political move he went to see a mentally ill person put to death in his state. sadly, i think these things do help with a certain group of voters. but kerry refused to take this advice on the anti gay amendments. there was some graph which showed that the level of support kerry got went down with increase in support for the anti gay amendments in the states.
the republicans played to the bigoted feelings and fear of difference of the american people. this is how they have mostly survived as a party.
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