A future without fish? (Fortune/CNN)

[eppur_se_muova]

Wal-Mart, Whole Foods, Disney aim to protect the seas. Fortune's Marc Gunther navigates the choppy waters.

By Marc Gunther, Fortune senior writer
February 6 2007: 11:06 AM EST

NEW YORK (Fortune) -- Remember The Marvellettes' song, "Too Many Fish in the Sea?" Well, there aren't.

Off New England, a centuries-old tradition of cod fishing is pretty much over. Blue fin tuna are severely overfished, according to the Monterey Bay Aquarium's Seafood Watch.

Worse - a study published last fall in the journal, Science, warned of a "global collapse" of all wild seafood by mid-century if fishing continues at its current pace.

No wonder I couldn't decide what to order when pondering the menu at M&S Grill, a seafood restaurant in downtown Washington, D.C.

Fortunately, my companions - Michael Boots and Stephanie Faison of the Seafood Choices Alliance - were available to provide guidance. They work with companies including retailers Wal-Mart (Charts) and Whole Foods Market (Charts), theme park operator Walt Disney (Charts) and distributor Sysco (Charts), as well as fishermen and fish farmers, to promote seafood consumption in ways that will protect catch for the future.
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more: http://money.cnn.com/2007/02/05/magazines/fortune/pluggedin_Gunther_fish.fortune/index.htm?cnn=yes