Green.tv targets the corporate sector (BBC)

[eppur_se_muova]

By Jorn Madslien
BBC News business reporter

A new broadband TV channel dedicated to showing films about the environment is offering companies a chance to broadcast their green-tinged messages - for nothing.

"Anyone who makes films about environmental issues can broadcast them for free via Green.tv," says the channel's founder, Ade Thomas.

Already, films by energy giant Npower and ice cream maker Ben & Jerry have been shown by the channel, and Mr Thomas says he expects a string of mainstream firms to follow suit in search of an influential audience.
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"Apple is one of our partners. Half of our traffic is coming from iTunes, the most visited website in the world," Mr Thomas says, pointing to the way its environmental film podcasts can be downloaded via Apple Computer's music store.
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In addition, there are films made by a broad range of both UK and international government agencies, charities and other non-governmental organisations (NGOs) singing their own praises or hailing their latest campaigns.
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more: http://news.bbc.co.uk/2/hi/business/4938502.stm