Ford Kills Plan For Energy Labeling Of Its Cars - Independent

[hatrack]

"A plan to give every new car in Britain a colour-coded "energy label" indicating its pollution levels has been killed off by the car giant Ford.

The US car maker, which has claimed it is a champion of "green" motoring, objected to the proposal on behalf of the British motor industry last week, forcing ministers to abandon the scheme.

Environmentalists are furious at the industry's veto, because they fear it will now take at least four years before a similar scheme is likely to be introduced by the European Commission. In that time, more than 10 million new cars will have been sold, including hundreds of thousands of fuel-hungry 4x4s and luxury cars.

The car label was modelled on the colour-coded A to G energy label on every new fridge, freezer and washing machine sold in Britain. The scheme has reduced sales of electricity-hungry appliances."

EDIT

http://news.independent.co.uk/uk/environment/story.jsp?story=486645

[NNadir]

1. Well that sucks.

[Vogon_Glory]

2. Same Old Detroit Attitude

Once again American auto companies are failing to innovate and are failing to prepare for the end of the internal combustion engine era. It's not just "greens" and progressives who are looking askance at US auto makers. The resident auto columnist at Forbes magazine (Forbes! A conduit for neo-con propaganda! Hardly parlor pink reading material!) has been excoriating US auto makers for their failure to innovate and their failure to attend to building a better automobile.

US auto makers seem to believe neo-con propaganda that says that if they ignore enviornmental concerns, the people voicing those enviornmental concerns will just go away.

Ford's shareholders should tell the suits to reassess their thinking.