The full-page newspaper ads shout "Hype" at readers, warning them that they have "been force-fed a steady diet of obesity myths by the 'food police,' trial lawyers, and even our own government." The sponsor, the Center for Consumer Freedom, is a "nonprofit organization dedicated to protecting consumer choices and promoting common sense," the ad notes.
The group was founded about 10 years ago with tobacco-company and restaurant money to fight smoking curbs in restaurants. Back then, the group called itself Guest Choice Network. But it changed its name in 2001, as it shifted its focus to food and beverage issues, raised by concerns about obesity, mad cow disease and genetically modified products.
The group and its ads are the brainchild of Richard Berman, a Washington lobbyist and lawyer who is the center's executive director. Berman is also president of Berman & Co., a public affairs firm that in 2003 received more than $1.1 million in compensation from the nonprofit group -- more than a third of its revenue that year, according to its most recent tax returns. Berman, 62, also is the founder of two other restaurant-supported groups: the American Beverage Institute, which fights restrictions on alcohol use, and the Employment Policies Institute Foundation, which has argued against raising the minimum wage -- a move that would hurt restaurants because of their large staffs of low-wage workers.
Philip Morris USA Inc. pledged $600,000 -- most of the seed money -- for Berman's group in 1995. The company said it needed a consultant who was both a "hospitality industry insider as well as a legislatively astute individual," according to documents collected as part of the multi-state lawsuit against tobacco companies. Under the 1998 settlement, the documents were made public. Philip Morris continued to give money to Berman for several years, as did restaurant firms such as Host Marriott Corp. and Brinker International Inc., which owns the Chili's Grill & Bar and Maggiano's Little Italy restaurant chains. Neither firm returned phone calls about their ties to the Center for Consumer Freedom. Berman declined to give specifics about who funds the Center for Consumer Freedom. He said only that it is funded by a coalition of restaurant and food companies as well as some individuals. "It doesn't add anything" to give details, Berman said.
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http://www.washingtonpost.com/wp-dyn/content/article/2005/04/26/AR2005042601259.html