http://www.bloomberg.com/apps/news?pid=20601101&sid=arvp1GgT74o8&refer=japanThe OP selectively quotes the blog linked to, which also selectively quotes a Bloomberg article that, in total, presents a somewhat different picture of the status of the plug-in hybrid market (Bloomberg article is a good read btw). While it is an emerging technology and faces many of the hurdles associated with such status, the Bloomberg article makes clear that Toyota is justifying their stance by citing a failed attempt with PHEV in 2001, a time when we all know that the public and political view of alternatives to the internal combustion engine were much different than today.
There is also the fact that there are competing technological platforms involved, including the direct threat to the future of the Prius technology that is represented by competition from PHEV technology. So citing the plans of Toyota may give a perspective that has legitimate criticism of PHEV technology; or it may instead represent the view of a company that is in a less-than-ideal competitive position as these technologies are showcased over the next few years.
One thing that is certain, the vital role of PHEV in the adoption of a totally renewable energy infrastructure based on wind, solar etc., is one that cannot be fulfilled by the technology that is under the hood of the Prius. So in the long run the potential difference between what the two transportation platforms can make to greenhouse gas emissions is vastly larger than the immediate small advantage that PHEVs already deliver.
This role in a renewable economy is so vital that it has motivated Jon Wellinghoff, chairman of the regulatory agency (FERC) in charge of ensuring the stability and dependability of the nation's electric supply, to repeatedly give full throated support to development of PHEV technology as the foundation of the nation's transportation infrastructure. No technology has such broad support from the governmental and academic renewable energy sector as does the PHEV.
So the perspective attributed to Toyota in the Bloomberg article may be a legitimate expression of their honest, full and sincere statement of their future intentions based on their overall evaluation; then again it may not for we are aiming to get not only off oil, but also coal. Toyota knows that full well.