The president of the Iowa Senate thinks if the ethanol identification stickers were removed from gasoline pumps at stations in the state, motorists would buy more of the corn-based fuel.
State Sen. Jack Kibbie said legislation he has introduced that would allow gas stations to remove the labels would apply only to E10, which is 10 percent ethanol. E85, biodiesel and other renewable fuels would still have to be labeled on the pump. Businesses would decide on their own whether to remove the E10 labels, which are required now.
Kibbie said E10 ethanol blends account for 73 percent of gasoline sales in Iowa, a percentage that hasn't risen the past few years. He is trying to mask the contents in part so out-of-staters who don't burn with the same fervor for ethanol as, say, the corn growers in Iowa, will buy it anyway. Kansas made a similar move, and ethanol sales soared.
"My goal is to increase the use of ethanol in Iowa," said Kibbie, a Democrat from Emmetsburg who requested the bill, Senate File 2137. "Sometimes, people driving through Iowa on the interstates, who don't know as much about ethanol as we do, see those stickers and say, 'I don't want any of that stuff!' So they put in high octane fuel that costs 10 cents a gallon more."
EDIT
http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=/20080215/NEWS/802150372/1001