Japanese-based carmaker Toyota is challenging, not only Detroit's market share, it's challenging the whole paradigm. From the
Guardian America:
Green meets mean in gas-hog heaven The world's biggest carmaker, Toyota, has thrown down the gauntlet to its cash-strapped American rivals by accelerating plans to develop mass-market cars powered by biofuels and by plug-in electric batteries.
Last year Toyota overtook General Motors to sell more vehicles than any other manufacturer. The Japanese company, already famed for its hybrid electric Prius car, wants to open up an environmental gap with its competitors.
Here's the really earth-shaking part of the article; that is, if Toyota is serious:
"I believe we will all remember 2007 as the year the world responded to a wake-up call too long ignored," said Toyota's president, Katsuaki Watanabe, in a speech at the Detroit motor show. He said roads, as well as cars, would need to change to meet green concerns: "We foresee mixed mobility combining intelligent highways and mass transit, bike paths and short-cut walking routes, recharging kiosks and hydrogen fuel stations."
Would be nice if we could get some of this in the old U.S. of A!
Meanwhile, GM is pushing its line of "muscle cars" like the Cadillac CTS-V and heavyweight, pick-ups.
And, everyone is saying this is going to be a lean year for auto sales. (This is news???????)
http://www.guardian.co.uk/business/2008/jan/15/carindustry.generalmotors