http://www.theglobeandmail.com/servlet/story/RTGAM.20071127.wrubin1127/BNStory/energy/homeImprovements in efficiency have done little to reduce actual energy consumption, as consumers take advantage of those gains to drive bigger cars farther, or heat larger homes, CIBC World Markets Inc. economist Jeff Rubin says in a new report.
In a study released today, Mr. Rubin described an “efficiency paradox” in which technology improvements allow for better energy efficiency, but those savings are lost to greater consumption.
Mr. Rubin noted that governments in the United States have passed tougher energy efficiency regulations in an effort to reduce dependence on foreign oil, or cut emissions of greenhouse gases that are linked to climate change.
“The problem is that energy efficiency is not the final objective — reducing energy consumption must be the final objective to both the challenges of conventional oil depletion and to greenhouse has emissions,” he said.
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The only way we will beat Jevon is with a carbon tax/carbon credits (aka rationing).
In economics, the Jevons Paradox is an observation made by William Stanley Jevons, who stated that as technological improvements increase the efficiency with which a resource is used, total consumption of that resource may increase, rather than decrease. It is historically called the Jevons Paradox as it ran counter to Jevons's intuition. However, the situation is well understood in modern economic theory. In addition to reducing the amount needed for a given output, improved efficiency lowers the cost of using a resource which increases demand. Overall resource use increases or decreases depending on which effect predominates.
In his 1865 book The Coal Question, Jevons observed that England's consumption of coal soared after James Watt introduced his coal-fired steam engine, which greatly improved the efficiency of Thomas Newcomen's earlier design. Watt's innovations made coal a more cost effective power source, leading to the increased use of the steam engine in a wide range of industries. This in turn increased total coal consumption, even as the amount of coal required for any particular application fell.