GM's Chevy a go for green at start of L.A. Auto Show

[OKIsItJustMe]

Wednesday, November 14, 2007
2007 Los Angeles Auto Show

GM's Chevy a go for green at start of L.A. Auto Show

Sharon Terlep / The Detroit News

General Motors Corp. will make Chevrolet, its best-selling brand, the center of an urgent attempt to cast the automaker as a progressive, environmentally friendly company to consumers worldwide.

GM, in an uphill battle to cultivate a green image, will use an appearance today at the eco-centric Los Angeles Auto Show to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand.

"In the past, we haven't told our story as well as we could," said Larry Burns, GM's vice president of research and development. "And this is a competitive game."

The approach will involve a massive, worldwide marketing campaign and a lineup of vehicles that uses a variety of fuel-saving technologies -- including some that have yet to be created.

As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation's first hybrid pickup.

...

[robinlynne]

1. Don't tell us. DO IT. I have been waiting for 2 years for an electric car.

Ever since the day I saw the film.

[chaumont58]

2. It will probably look as ugly as sin. Anything else might cut into sales of SUVs

*

[hatrack]

3. I do not care about prototypes, auto shows, test fleets or demonstration models

Sorry, not good enough.

I will believe it when I see one on the showroom floor down the road from my house, ready for a test drive.

Until then, all suspension of disbelief is, well, suspended.