GM Pulls Ads from LATimes Over Disputed Reporting about it's Marketing.

[KoKo]

Reuters
GM Pulls L.A. Times Ads
Friday April 8, 1:58 pm ET
By Martha Graybow NEW YORK (Reuters) - General Motors Corp.'s (NYSE:GM - News)

decision to yank its advertising from the Los Angeles Times in a dispute over coverage could dent the profit of parent Tribune Co. (NYSE:TRB - News) at a time when the media company is trying to bolster ad sales after a slump. The world's largest automaker, in a rare move for a major corporation, said late on Thursday it was pulling its ads from one of the country's biggest dailies over what it called factual errors and misrepresentations in the L.A. Times' editorial coverage.

GM's move came a day after the L.A. Times published a column by its Pulitzer Prize-winning auto critic, Dan Neil, about the automaker's brand strategy. The column's headline called the Pontiac G6 "a sales flop." It also said the automaker should "dump" Chairman and Chief Executive Rick Wagoner and "let the impeachment proceedings begin."

GM spokeswoman Ryndee Carney said the move to withdraw advertising was not spurred by any specific story but by "concerns over accuracy and misrepresentations with the paper's editorial coverage over a period of some time."
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