THR: NBC Uni basks in Olympic glory ($ better than expected)

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Thu Aug-26-04 01:20 AM
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THR: NBC Uni basks in Olympic glory ($ better than expected)

Aug. 26, 2004

NBC Uni basks in Olympic glory

By Paul J. Gough
NEW YORK -- As the Summer Olympics sprint to the finish line Sunday, NBC Universal will have reason to do a victory lap over its winning performance with viewers and advertisers.

The company will clear an estimated $60 million-$70 million in profit from the 2004 Athens Games, well above the $50 million predicted before the Olympics began, NBC executives said Wednesday.

http://hollywoodreporter.com/thr/article_display.jsp?vnu_content_id=1000619463

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