Nielsen pinpoints programs favored for Bush, Kerry ads

[True_Blue]

APPLETON, Wis. -- When deciding where to run his television advertisements, President George W. Bush is much more partial than Sen. John Kerry to crime shows like "Cops," "Law & Order" and "JAG." Kerry leans more to lighter fare, like "Judge Judy," "The Ellen DeGeneres Show" and "Late Show with David Letterman."
Those choices do not reflect either man's tastes in television, but critical differences in the advertising strategies of their campaigns, which are spending more money for commercials than any other campaigns in presidential history.

Crime shows appeal to the Bush campaign because of its interest in reaching out to Republican men who are attracted to such programming. By contrast, the Kerry campaign is more interested in concentrating on single women, who tend to be drawn to shows with softer themes.

The patterns in the campaigns' advertising approaches appear in one of the most extensive studies of presidential advertising ever produced, which is being released today by Nielsen Monitor-Plus and the Wisconsin Advertising Project, a research unit run by the University of Wisconsin's Political Science Department. It is the first time Nielsen, best known for providing television ratings, has used its audience-measurement and program-monitoring technologies to track political advertising in all 210 television markets for public consumption.

more.....
http://www.dailynews.com/Stories/0,1413,200~20954~2279249,00.html

[ayeshahaqqiqa]

1. Law & Order? Bush ads?

I laugh, because I post at L&O boards. The die-hard fans are, almost to a person, liberals who will vote for Kerry. When they get off topic and start talking Bush, it sounds like DU!