especially as it is implied that the ads started on Fox (regular, not Faux news..). I think that we saw them while watching "24."
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From yesterday's Wall Street Journal:
Bob Dylan Gets Tangled Up in Pink
(snip)
A mustachioed Mr. Dylan, 62 years old, appears in a new television ad for the sexy chain's "Angels" line while models cavort to a remixed version of his 1997 song "Love Sick." Mr. Dylan spent two days on a shoot in Venice after Victoria's Secret approached his label, Sony's Columbia Records. The concept was suggested by Leslie Wexner, Limited Brands' chairman and chief executive, says Ed Razek, Limited Brands' president and chief marketing officer.
The TV spot debuted this week during "American Idol" on News Corp.'s Fox, and is expected to air on various channels for about three weeks, according to Mr. Razek. The commercial, created in-house, may return in the fall, he adds.
Mr. Dylan once sang of "Advertising signs that con you/Into thinking you're the one/That can do what's never been done/That can win what's never been won/Meantime life outside goes on/All around you" in his 1965 song "It's Alright Ma (I'm Only Bleeding)." Now, some fans are distraught: "I'm going to have to go blow my brains out," says John Baky, curator of a collection of Dylan material housed at Philadelphia's La Salle University.
(snip)
Victoria's Secret is happier. Although Mr. Dylan may not be well known to the 18-year-olds watching MTV, his appearance in a TV commercial is so surprising it was virtually certain to generate plenty of desirable buzz. "I really like the juxtaposition of it," says Mr. Razek. "He's so iconic, and so arresting." In addition to benefiting from the commercial, Victoria's Secret is selling a compact disc of the musician's love songs at its stores. Mr. Dylan had allowed a different version of "Love Sick" to be used in a similar Victoria's ad in 2003 -- without his image. Apple Computer used a version of Mr. Dylan's "Forever Young" in 2000.
(snip)
Write to Brian Steinberg at brian.steinberg@wsj.com
URL for this article:
http://online.wsj.com/article/0,,SB108086174426172226,00.html