Time Between Thing Being Amusing, Extremely Irritating Down To 4 MinutesPROVIDENCE, RI—According to a study released this week by Brown University's Department of Modern Culture and Media, it now takes only four minutes for a new cultural touchstone to transform from an amusing novelty into an intensely annoying thing people never want to see or hear again.
"The American populace experienced a genuine sense of enjoyment when initially exposed to phenomena as diverse as the Double Rainbow video, the actor Jon Heder, and the phrase 'Stay thirsty, my friends,'" lead researcher Irene Levinson said. "But what's remarkable is that these exact same things were rejected with an almost violent revulsion less than 240 seconds later."
According to researchers, the unprecedented exposure afforded by the Internet is responsible for the speed with which such phenomena shift from eliciting joyous chuckles to provoking blind, undiluted rage.
"The average web user receives a dozen links and reads 60 mentions of a new meme or sensation within the first 45 seconds of being online," said Salvador Calder, a media studies professor. "During this period of peak popularity, individuals seem to derive a great level of satisfaction from endlessly repeating an entity's signature component, be it a contrived Kazakh accent or the words 'epic fail.'"
http://www.theonion.com/articles/time-between-thing-being-amusing-extremely-irritat,19791/