PHILADELPHIA, PA (March 25, 2004) -- Comcast Corporation (Nasdaq: CMCSA, CMCSK) announced today that it has signed an agreement with Vulcan Programming Inc. to acquire TechTV, Inc. Upon closing, Comcast will merge TechTV with G4, the Comcast-owned television network devoted to video games and the gamer lifestyle.
Building on the complementary strengths of two niche programming networks that combine the worlds of technology and entertainment, the acquisition of TechTV would create a network that compliments Comcast's growing content portfolio and expands G4's distribution. The combined channel would be available to 44 million cable and satellite customers nationwide.
Charles Hirschhorn, founder and CEO of G4, will be the CEO of the combined network. "This merger is a win for G4; a win for TechTV; and a win for our advertising and affiliate partners," said Hirschhorn. "The result will be one compelling TV channel that showcases the fun and entertaining side of games and technology with the distribution necessary to achieve broad appeal."Programming that is scheduled to survive the merger:
Q: What will a typical programming day look like?
A: The merged network will be the nation's premier 24/7 television network all about video games, technology and the gamer lifestyle. The G4 programming day will showcase many existing G4 and TechTV series such as G4's ICONS; PULSE; JUDGMENT DAY; PLAYERS, and CHEAT! as well as TechTV's ANIME UNLEASHED; X-PLAY; SCREEN SAVERS; FRESH GEAR; and ROBOT WARS. G4 will also premiere new original programming which will be announced at a later date.http://g4tv.com/techtvmerger/
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