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They know you are highly motivated to make a quick settlement, therefore they will simply wait you out if you challenge their offer. The longer they wait to settle, the more interest they earn on the money they will ultimately pay.
The last time I had a car totaled, I shopped around and found a replacement at a dealership I considered equal in value to the car I lost. I financed the car and told the insurance company what the price was. The insurance company (USAA) initially said they would only pay for what they considered the market value of my wrecked car. From that point on I told them I would only deal with them in writing. I hung up and wrote up a bill for the cost of the replacement car and a rental car I had rented for a few days. I included copies of my maintenance records on the totaled car. I wrote that I expected payment in full 30 days from the date of the notice. I also stated that I expected them to pay for any interest charges on the note for the replacement car if they exceeded 30 days(I'm not sure if I could have collected those costs, but I figured it sounded good). I stated that if I didn't receive payment in 30 days, I would initiate whatever legal options were available to me. I kept a copy and mailed it certified/return receipt. I received a check from them a couple of weeks later for everything I asked.
The best advice I can give is do NOT get caught up in negotiations with an insurance company. Tell them what you think is reasonable and if they deny it in person or over the phone, deal with them only in writing from that point on. If your case ever turns up in court or in mediation/arbitration (which is very doubtful), having everything in writing is extremely helpful. It shows that you are civil and reasonable and that you attempted to work out an agreement. If you can swing it, buy the replacement car on credit ASAP. This gives you additional leverage because now you have a solid written record of what the replacement cost you and it lets the insurance company know you mean business. Just make sure the replacement isn't a significant upgrade from what you had. I don't think it matters much if it's a little better, but if you wrecked a Yugo you bought a Cadillac, I wouldn't expect an insurance company to make up the difference in value. On the other side of the coin, if you wrecked an Accord DX and replaced it with an Accord LX that is more or less equal in condition, I wouldn't consider that too unreasonable. If you can't swing buying the replacement right away, get 2-3 written quotes from nearby used car dealers.
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