Pot comics Cheech and Chong roll out new film

[Elmore Furth]

Well, dude, here's a movie with a message -- let's light up.

LOS ANGELES (Reuters) - Comedian Cheech Marin, one-half of the most famous pot-smoking duo of the 1970s, lent his celebrity to a medical marijuana convention that opens on Friday in Los Angeles, and used the occasion to plug a new movie.

The documentary of Marin's reunion last year with his longtime partner, Tommy Chong, for their first tour in over 25 years, is set for release by the Weinstein Co. in theaters, on DVD and video-on-demand on April 20, a studio spokesman said.

The release date, 4/20, corresponds not so coincidentally to the numerical code widely recognized within the cannabis subculture as a symbol for all things marijuana.

Posters for the "Light Up America" movie bear the tagline: "Their first joint venture in 25 years."

Marin, 63, appeared at the L.A. Convention Center on Thursday for a news conference promoting HempCon 2010, a three-day conference touted by organizers as the first such gathering devoted to the medical marijuana industry.

Pot comics Cheech and Chong roll out new film

[blogslut]

1. Will Dave be there?

?

[8 track mind]

2. i put black sabbath on 78 and saw god mannnnnnn..... n/t

[Roon]

4. I've done that, man...

yeah, with grand funk.

[csziggy]

3. David ain't here!