NBC shells out buckets of cash to license The Beatles' "Get Back" to pimp Leno's return

[Amerigo Vespucci]

Last month, NBC Entertainment Chairman Jeff Gaspin told EW.com that the network would trumpet Jay Leno's move back to late night with "with some humor and a wink, not a sledgehammer. We will certainly be more subtle." But it's pretty clear NBC's hopeful vision is a reunion whose awesomeness rivals that rainstorm scene in "The Notebook." Just take a gander at the network's new promo.

Riffing on the original campaign that featured Leno roaring triumphantly into primetime, the host now zooms back to the 11 p.m. slot to the strains of the Beatles' none-too-cheap-to-purchase-the-rights-of "Get Back." What could be subtler than that? Maybe only if Leno's license plate had read "UP YRS COCO."

http://www.salon.com/entertainment/tv/jay_leno/index.html?story=/ent/tv/2010/02/19/leno_gets_back

The promo video: http://www.youtube.com/watch?v=ZgVc-GXBJCk

[MilesColtrane]

1. The Beatles

Or as Jay Leno's demographic refer to them, "those long-haired, British punks who knocked Johnny Mathis off the charts".

[Ishoutandscream2]

2. Excellent! You nailed it

[Amerigo Vespucci]

3. Jay is Bruno Kirby, driving the Spinal Tap limo

"You know, it's just that people like this... you know... they get all they want so they really don't understand, you know... about a life like Frank's. I mean, when you've loved and lost the way Frank has, then you, uh, you know what life's about."

:rofl:

:toast:

[Mad_Dem_X]

16. LOL! Perfect! n/t

[Arugula Latte]

4. I saw that ad last night. Made me want to smack Jay's fat face.

[arbusto_baboso]

5. Talk about throwing good money after bad!

The Tonight Show is a doomed franchise now, and throwing more cash at it isn't going to change a thing.

[LynneSin]

6. I'd rather watch the Glen Beck show than that craptastic trainwreck of Jay Leno

Nuff said!

[arbusto_baboso]

7. I get your point, but... Glenn Beck?

GAK! I'd rather shave my ass with a cheese grater then sit in a bowl of lemon juice rather than watch Beck!

[LynneSin]

8. Fortunately for me I have the "off" button

which will be my final option

[mitchum]

9. Jay Jay was a man who thought he was so funny...

but he's just another hack...

[KamaAina]

10. DUzy!!!

:rofl:

[Arugula Latte]

14. Jay Jay left his home in the late night hour

and now he's gonna weasel back

[Taverner]

15. LOVE IT!!!!

[sarge43]

11. What steams my grits is NBC will pound money down that

rat hole, but it lets a great series like Kings die because it didn't make enough money.

Assholes.

[Initech]

12. May his first audience be filled with pissed-off Conan fans.

:popcorn:

[hedgehog]

13. It's rather disgusting to compare the amountof money Conan spent

during his last few shows and the promo money NBC is spending now to the amounts sent to Haiti! They should all be ashamed!

[TheMightyFavog]

17. You know those were comedy bits, right?

He really didn't buy the Bugatti Veryon.