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Find about 6 bigots. You don't advertise for bigots, you just gleen them from the interview process.
Put them in a house with a camera and then the guests arrive. A black guy (like worst nightmare for a bigot type of black guy, maybe a militant) An immigrant from a Central American country, a gay couple who are VERY open, a VEGAN!, and whatever other objects of hate can be found.
Then have the vegan cook a lot, do affirmative action things for the black guy (like give him extra points at the beginning of games) make them share a tent with the gay couple...you know, drive them crazy.
Then at the end of every episode some prizes are given out but a portion of each guys winnings gets "taxed" and given to whoever the winner hates most.
I think it would be kooky.
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