Cartoon Network: Adult Swim battles art with profit (guess who wins)

[AmericanErrorist]

Due to concerns from our ad sales department about giving up one hour of sellable children's inventory on Saturday night, we regret that we were unable to obtain Saturday nights for Adult Swim action.

Instead, beginning Thursday, April 22, Thursday nights will be devoted to action programming. Sunday nights, beginning April 18, will be devoted to comedy. We actually believe ratings on these two nights will be stronger for these changes, but we admit it's not as good as adding an extra night of Adult Swim programming....



For the sake of full disclosure, please know that the above decision was protested earnestly and repeatedly by those in charge of Adult Swim. It is a battle that only very recently was lost. And it is a battle that we will continue to fight with the future hope that we will be able to move into Saturday nights later this year.

Additional Note: I know many of you will ask if there is anything you can do to change this decision. There is not. But strong ratings on the forthcoming Thursday action night would certainly go a long way towards solidifying our case in the future. As always, we appreciate your continued support.

Find out which programs are moving where at: http://boards.adultswim.com/adultswim/board/message?board.id=7&message.id=18

Spolier: The Animatrix premieres Thursday, April 22, at 11 p.m.

[BloodyWilliam]

1. Dammit.

Adult Swim's the best thing that ever happened to Cartoon Network. They need to get rid of that Boomerang shit sub-network (Hanna-Barbera contributed a lot to the whole cartoony millieu, but most of it SUCKS. It's played out, contrived, and too fucking old) and make a full Adult Swim channel. It'd be more popular than Cartoon Network, certainly.

I for one (and I know many others) would pay premium for a good anime/Adult Swim-style network, especially with subtitled rather than dubbed anime.

[RC]

2. For those of us that will not register...

Adult Swim action??? Wazdat?

[AmericanErrorist]

3. It's a late-night lineup of

anime programs, generally revolving around the "Action/Adventure" genre (though Comedy-Action is prevalent). It runs on the Cartoon Network M-Th and Sat. on 1:00-2:00 EST. It is part of Adult Swim, also featuring original 15-minute comedies, nearly all of them based on obsure Hanna-Barbara characters, as well Futurama and Family Guy, purchased from Fox. It is run the people woh gave us Space Ghost Coast to Coast.

[ott]

4. I agree

I don't think AS should be shown Friday or Saturday nights, as cool as that would be. Those are the two nights younger children are more apt to stay up and watch adult programming on what is otherwise a children's network.

What the hell is happening to me?