|
I caught it yesterday & was appalled. (During a local news broadcast here in Houston.)
"Halliburton Co. fired back at its political critics yesterday, introducing a television commercial that declares it was awarded lucrative Iraq reconstruction contracts 'because of what we do, not who we know.' ...
"The new ad opens with Lesar saying, 'You've heard a lot of Halliburton lately. Criticism is okay. We can take it. Criticism is not a failure. Our employees are doing a great job. We're feeding the soldiers. We're rebuilding Iraq. Will things go wrong? Sure they will. It's a war zone. But when they do we'll fix it. We always have -- for 60 years for both political parties.' ...
"Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management, said such advertising campaigns rarely work. 'It's a noble effort but you can't imagine it will be very effective. Even in the best of times, advertising is difficult. But when you're putting forth a point of view that is controversial and self-serving, it's met with a skeptical view.'"
www.washingtonpost.com/wp-dyn/articles/A17593-2004Feb5.html
It surely didn't convince me. Since Halliburton is being "attacked" on the comics page, will Mallard Fillmore come out as a Halliburton fan?
|