I take it they haven't noticed the ratings suck and attendance isn't very good. But never mind all that, we want MORE!
http://sports.excite.com/news/02072004/v0659.htmlST. PAUL, Minn. (AP) - On what usually is a weekend of celebration, the NHL began digging in Saturday for what might be a long, cold, hockey-less winter that could bring seismic changes to a sport already threatened by low TV ratings and declining attendance.
As the NHL's Board of Governors discussed plans for a possible lockout later this year, the players who would sacrifice millions of dollars apiece during a labor impasse warned they won't cave in even if the negotiations last a year or more.
The conciliatory tone invoked by some players during last year's All-Star weekend has vanished, replaced by a more militant stance. The way some NHL All-Stars are talking, they're as likely to agree to a salary cap as the owners are to sell $5 tickets in luxury suites.
"We're ready to battle if there has to be a battle, and that's something we've talked about among ourselves," Red Wings defenseman Nicklas Lidstrom said. "We've taken a strong stance since we started to talk about the upcoming collective bargaining talks. Players are willing to wait to get a good deal for everyone. I don't think any player is selfish and wants to think about himself."