New Men's Magazine Hits The Shelves - Magazine Title is "NUTS"

[matcom]

<snip>

WHILE it was widely believed men's magazines were becoming a bit more upmarket - with the exception of Ralph and FHM of course - comes the release of new British mag, Nuts.

Billed as the "world's first men's weekly title", the name kind of suggests what readers can expect from the mag, which is currently on a trial run in Sydney.

If all goes well with sales, the glossy magazine could become a permanent fixture here.

An Australian spokeswoman for Nuts said they were targeting men aged between 16-34.

"We're going for existing men's magazine readers and also newspaper readers. We're just trialling it in Sydney to see what the Australian market would be interested in," she said. The focus on Sydney is because they only have 1500 copies to distribute and their marketing company is based here.

http://www.news.com.au/common/story_page/0,4057,8598199%255E13762,00.html

[meegbear]

1. Wow ...

they got a lot of balls calling it that.

[Avonrepus]

2. ive seen this in shops ihere in UK

theres a rival called Zoo weekily, one of the headlines, in reference to Manchester United's manager Alex Ferguson and the court battle over the stud rights to a horse he half owns. It read along the lines of:

"A battle over semen that not even Fergie can swallow"

What a clever play on words, Oscar Wilde himself would be proud ! :)

[underpants]

3. For those who don't have enough to buy/rent real porn

Sorry I couldn't resist.

[Avonrepus]

4. Or those that don't have their own PC, broadband and Kazaa.

Not that one would ever download such sinful images.