Apple must concentrate on Microsoft customers

[Nomad559]

Macworld Daily News

-Snip-

Apple must concentrate on Microsoft customers rather than its own user base if it is to build on recent successes, a top Harvard professor says.

Harvard Business School professor and Apple specialist David Yoffie said: "For future success the company needs to look out to the Windows world – as it is doing with the iPod and iTunes".

There are a number of reasons why Yoffie thinks Apple would be unwise to continue to develop solely for its existing install base. One reason is the cost of development of the Mac operating system: Mac OS X cost about a billion dollars to produce – an install base of 10 million is not going to recoup those development costs.

[htuttle]

1. I read that article this morning

It mentioned elsewhere (I think it was at macintouch.com) that Yoffie is on the board of Intel.

For years, people have been saying that 'Apple needs to do this' and 'Beleaguered Apple needs to do that' or else it will go out of business. Good thing Steve Jobs never listened to them, or it might have...

[MoonAndSun]

3. You are right, Jobs has been doing a damn fine job without

kow-towing to Bill Gates. Keep it going Steve!!

[Champion Jack]

2. Yeah! port OS X for PC's

That will kick MS in their bloated, buggy ass.

[benburch]

4. You can ALREADY get a big part of it.

The base OS, Darwin, was ported long ago.

[Champion Jack]

5. That's OK if you're a developer,

But, it doesn't help me too much.