Southwest Airlines CEO Gary Kelly made a public apology to one of its customers whose trip several months ago has become the subject of recent television and newspaper commentary. Southwest President Colleen Barrett reached out to that customer, Kyla Ebbert, with an apology and invitation to again fly on Southwest as she taped a television show. Ebbert had been prevented from flying on the airline because a Southwest employee had found her short skirt too provocative. "From a company who really loves PR, touche to you Kyla!" Kelly said. "Some have said we've gone from wearing our famous hot pants to having hot flashes at Southwest, but nothing could be further from the truth. As we both know, this story has great legs, but the true issue here is that you are a valued customer, and you did not get an adequate apology. Kyla, we could have handled this better, and on behalf of Southwest Airlines, I am truly sorry. We hope you continue to fly Southwest Airlines. Our company is based on freedom even if our actions may have not appeared that way. It was never our intention to treat you unfairly and again, we apologize."
Kelly took an additional step by launching a national fare sale featuring "mini-skirt" fares. of $49 to $109 one-way. To book these low fares, available only at southwest.com, visit www.southwest.com/?src=PR_FS_091407. "Some have said we've gone from loving hot pants to having hot flashes but nothing could be farther from the truth," said Southwest CEO Gary Kelly. "The publicity caught us with our pants down, quite frankly. The story has such great legs, but we have an even better sense of humor, so we're going to jump out there and lower our fares to match the mini skirts we've all been hearing so much about." Fares require a 14-day advance purchase by Sept. 24, 2007, for travel beginning Sept. 28, 2007, through Nov. 15, 2007. They are available for travel on Tuesdays, Wednesdays, and Saturdays. For more information, visit www.southwest.com.
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