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It's an adventure travel service (Tibet is it's own) so most of the people going are looking to climb mountains, raft, hike the Wall ... and since they're rich, too, they want to fall into a nice comfy bed with a 24 hour masseuse on call.
I actually am fascinated by the place, but you can tell their marketing copy goes through some sort of state filter. It's ALL written in the same voice, and Sichuan shouldn't sound like Shanghai, but the copy does. (I envision a very small, tightass of an editor - my evil twin, sort of - making these decisions.) I wish we could just send images, since China is so utterly beautiful.
If you do end up going, try to hit the Victoria going down the Yangzi. With Three Gorges getting the go-ahead, it looks like there's not a lot of time to see the wild Yangzi.
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