TV ads for Jaguar Cars???

[benburch]

This means that they have lost it.

A *real* status symbol does not have TV ads!

Have you ever seen an ad for Lotus?

Have you ever seen an ad for Ferrari?

Case closed.

[MadMaddie]

1. Ha...that's a good point....

Even if I had the money...the cars don't appeal to me....

[TomInTib]

2. Jaguars are Fords, Lotus and Ferrari are their own.

Ford has stockholders.
And the company is struggling mightily.

Lotus and Ferrari sell every single car they can make.

Big difference.

[Squatch]

40. Actually, FIAT owns Ferrari and Proton owns Lotus

And, there's talk of Ford buying Lotus.

[DemoTex]

3. Porsche used to advertise on TV.

Can't recall any lately, though. However, I don't think Jaguar has "had it" for quite some time.

Q. Why are all British-built cars required to leak oil?
A. It keeps the roads from rusting.

Q. What are the three positions of a British car's Lucas headlight switch?
A. ON-OFF-FLICKER (Lucas, the Prince of Darkness).

[TomInTib]

11. We have some great car shows in our little town and I recently saw

this beautifully restored wooden-sided sedan with a bumpersticker that read:

The parts falling off this car are genuine British-made

[DemoTex]

16. I had a 1969 Land-Rover Series IIA (Bug-Eye 3-door).

It had a 12 gallon petrol tank and it got 12 mpg. It leaked oil, the lights flickered, and parts did - indeed - fall off! It was hell-hot in the summer and cold as hell in the winter. But it was a great dog wagon. I bought it to take Sirius to Jones Point (on the Potomac River in Alexandria, VA). He was tearing up my vintage Porsche 911S and 356SC.


1969 Land-Rover IIA (LHD)

[TomInTib]

21. I had a 67 911S!

Man, I loved that car.

Hey, I saw you had sold your house. That was a great pic. Have you found a new place?

I know this isn't the lounge, but screw it.

[DemoTex]

27. I had a '68 911S and a '78 911SC, and a mint 1965 356SC Coupe.

Yeah, bummer. But we bought a great old prairie cottage in Greenville, SC. I have orders to find a farm close to Greenville.


The new digs (101 years old)

[Cessna Invesco Palin]

48. Have you seen these guys?

http://www.skytoprover.com/

[B3Nut]

42. That's one upside to Ford buying Jaguar

The Lucas electricals mostly went away, replaced by a lot of switchgear from Japanese switchmaker and Toyota group member Tokai Rika. I remember when the Jaguar people came to Tokai Rika Michigan's Battle Creek plant, we were going to be making switches for a new Jaguar model (I worked for Tokai Rika for a shade over 10 years in Battle Creek, nearly every switch in the Camry and Corolla come from that plant, as well as Subaru steering column lever switches and quite a bit of Big 3 product.)

Todd in Beerbratistan

[KyndCulture]

4. there's a "pimp my ride" joke here somewhere..

I'm just too tired to find it...

[DemoTex]

12. Is that the VW commercial(s)?

Strange. Indeed.

[lithiumbomb]

5. uhhhh

Jaguar has TV commercials and ads just like any other company.

[TheWatcher]

17. Uhhhhhhhhhhhhhhhhhhhhhhhhhh

Tell me the last ad for Lotus and Ferrari you saw.

[lithiumbomb]

43. jaguar is not in the same catagory with ferrari or lotus

I'm not sure why you focus on Ferrari and Lotus. Ferrari and Lotus are very low production sports cars (owned by Fiat and Proton respectively), selling less than 10k cars per year each IIRC. Jaguar competes more with BMW and Mercedes, and sells well over 100k cars per year. It's an expensive luxury car, but still mainstream.

[Dora]

20. The point is, if I may...

Jaguar has not always had TV commercials and ads "just like any other company."

Jaguar relied on the cachet of their brand, and that was enough. It seems that times have changed, and that Jaguar (now part of Ford Motor Co.) has to compete for OUR dollars, instead of the filthy rich.

[TheWatcher]

24. And a very good point made

I suppose my patience meter is in the red this evening. :)

[Nabia2004]

31. Yes, and have you noticed how ugly they have become?

My fantasy of someday owning a new Jag is over.

[lithiumbomb]

44. well they've been part of ford for a decade

Like i said in another post, they really compete with Mercedes and BMW, which of course advertise heavily on TV. They gotta compete somehow. I can remember Jaguar commercials as far back as 5+ years ago or so. The one with Sting and the new S-Type was in huge rotation when that car was introduced for the 2000 model year.

[Poiuyt]

6. What about Mercedes?

Should I sell my Gullwing?

[benburch]

7. Not if you want a mid-market car. nt

[Poiuyt]

13. A Gullwing is a midmarket car? Geez Ben, what are you driving?

A Duesenberg? :)

[justabob]

14. mmmm Duesenberg

what amazing cars.... rolling art. I have seen tons of pictures but never had a chance to see one in person or to hear one running. *sigh*

[benburch]

15. It became a consumer good years ago.

Right now I drive a Prius. But if I wanted a status car, likely it would be a Jensen Interceptor.

[Poiuyt]

23. ...

The Mercedes Benz 300SL Coupe was made between 1954 and 1957 and nicknamed the Gullwing because of the way the doors opened. They can go as high as $1,000,000 at auction (PS- I don't really have one)

[benburch]

25. Know it well...

But the Mercedes name was made declasse by the Yuppies.

A shame, really. BMW, too.

[slackmaster]

8. Jaguar, for the man who wants a hand job

From a woman he barely knows.

[AllegroRondo]

46. Yes! I want a hand job.

[Synnical]

9. The worst part about the Jaguar Ads is The Clash

promoting them.

Just makes me boil.

Ya know, The Clash, punk rock band . . .

[Synnical]

19. And Cadillac using Led Zep

Jeez, this is news to you?

-Cindy in Fort Lauderdale

[lectrobyte]

38. The Clash is used to sell cars? Talk about the clampdown. Glad

I watch as little TV as possible.

[AlCzervik]

10. they have a really obnoxious one that i didn't even know was for a Jag

until the end, it shows a woman going various places, getting into clubs without waiting in line and things like that and the tag line was "Gorgeous does what gorgeous wants" or something really pompous and stupid.

[tenshi816]

34. We have that ad in the UK too.

I hate it because of its implication that being "gorgeous" makes someone a superior human being, and that "gorgeous" trumps all other qualities. It irritates me so much that I don't even notice the car in the ad. Even assuming I wanted a Jag (or could afford one, which I can't), the ad alone would make me look elsewhere.

[Cessna Invesco Palin]

47. I HATE HATE HATE those ads.

On the other hand, my boss just bought a Jag (used) and... well, it is gorgeous.

[tenshi816]

49. Heh - my 14-year old son's best friend's father

has one too, and he's the stereotype of a sleek but slightly dodgy character who dabbles in lots of dubious businesses, and wants a flash car to reflect his flashy self-image.

Have you ever seen the old BBC series http://www.museum.tv/archives/etv/M/htmlM/minder/minder.htm">Minder? The Arthur Daley character had a Jag and that's the kind of guy I'm talking about.

[LSK]

18. a modern Jaquar is nothing more than a Ford Taurus.

[shugah]

28. ford has done terrible things to the once beautiful jaguar

they even have a station wagon style now :puke: :puke: :puke: :puke: *gag* *ack*

[bleedingheart]

30. Actually the Jag looks more like the Ford Contour lately...ugly car

it used to be my favorite but now it is so ugly....

[RebelOne]

33. Well, I drive a Ford Taurus and I can only wish it was a Jaquar.

[WinkyDink]

22. I haven't coveted much in life, but an X-KE is at the top of my list.

Yellow.

[RebelOne]

37. My favorite car also, but in red.

[Blue_Tires]

26. Jag TV ads have been around for awhile now...

(especially since Ford bought them)

for starters, Lotus does not sell enough cars in the USA to justify an advertising budget...(they only have ONE model at present!)

same story for Ferrari, but as any fan will tell you, they do their advertising on the racetrack...

There are ads for Lexus, Infiniti, BMW, Mercedes-Benz, Cadillac, Lincoln, Porsche...

as far as 'status symbols', there have long been ads for the latest, must-have tech gadget of the hour (100-inch flat screen HD TV or whatever), expensive jewelry (DeBeers and the rest) clothing (too many top-shelf labels to name) and a lot of other luxuries...I guess I'm not understanding your point...

[benburch]

29. I never watch TV

TV watching having recently been forced on me by a visit at a relative's home, I was surprised by most of what I saw.

[Raine]

32. They're nothing new

they advertise off and on and have for years.

[Iris]

35. That's what I was thinking.

I've noticed the ads for at least the past 5 years.

[JNelson6563]

36. They look like Ford Taurus now

at least from the back. Shameful what they did to those cars.

[AngryAmish]

39. Thank god Lexus, Mercedes and Infiniti don't advertise

[ProfessorGAC]

41. There Have Jag Ads For 20 Years

Where ya been, Ben? These aren't new. They ran ads for years before Ford bought them, and then after Ford bought them, the ads became as regular as a Ford ad! Besides, i don't think Jag ever had the cache of Ferrari, or Lamborghini, or something like that. Did they?
The Professor

[benburch]

50. I stopped watching TV back in the 70s.

You might argue that I have missed a lot, but I think I would have missed more plugged into that tube for hours each day.

[Tesha]

45. Definitely declasse now, ehh? ;-)