Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

PlayStation Ads, Disguised As Graffiti, Ignite Controversy

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » The DU Lounge Donate to DU
 
matcom Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-29-05 09:52 AM
Original message
PlayStation Ads, Disguised As Graffiti, Ignite Controversy
<snip>

PHILADELPHIA -- Sony Corp. scouted out an unusual place to advertise its $249 PlayStation Portable game system before the holidays. It's the side of an abandoned building in a gritty North Philadelphia neighborhood.

The black-on-white graffiti shows slacker cartoon characters riding the PlayStation like a skateboard, licking it like a lollipop or cranking it like a Jack-in-the-Box.

But there's no mention of the Sony or PlayStation brands -- nor any hint the wordless display is an ad.

The stealth marketing campaign has popped up in San Francisco, New York and other large U.S. cities.

Philadelphia Managing Director Pedro Ramos sent a cease-and-desist letter to Sony Thursday. He could seek modest fines allowed by city code -- or sue to recover any profit the ads produced.

http://www.wftv.com/technology/5707955/detail.html
Printer Friendly | Permalink |  | Top

Home » Discuss » The DU Lounge Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC