I can understand the Earth Wind &Fire did a target commercial to make some

[henslee]

money...(getting paid is getting paid) But wow, they are not even featured... more just like some background band. Fucking sad. They were an awesome band.

[Indy_Dem_Defender]

1. It's a pay day

More people have probably heard them during this commercial than in the past 15 years. Maybe it will be the spark to give them a comeback wasn't there some band that had this happened to that their song was in a commercial?

[hfojvt]

2. they were on Ellen a year or so ago

and I thought they were touring with Chicago or something.

[fortyfeetunder]

3. They are on one of the Target commercials

There is one Target commercial where there is a house party and EWF is right in the middle of it, they are shown toward the end. I know Philip Bailey's face anywhere, and he was featured front and center singing!!!

[bettyellen]

4. it's called cross-promotion... they've recorded a new album.

and i heard it's great.
they cover
i like the way you move.
i know, we've heard too much of it, but i bet it's better than outcast's version.

[BelleCarolinaPeridot]

5. They've been releasing albums for years ...

My mom played Earth Wind and Fire around the house when I was growing up . I wanted to be in Earth Wind and Fire - I can do something . They are the shyt . Pardon my French but I bow down to groups like this .

[henslee]

6. yes, they are the shyte. Gratitude rocked my world as a kid.