Purple Polar Bear Draws Crowds

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That seems to be the lesson a local zoo in Mendoza has learned, after its 23-year-old bear Pelusa was sprayed with an antiseptic spray that turned her normally white fur a dark shade of violet.

The unusual color -- a temporary side effect of the treatment for dermatitis -- has turned the aging bear into a minor celebrity in Argentina and prompted thousands of schoolchildren and tourists to make their way to the Jardin Zoologico de Mendoza in the western city beneath the snow-capped Andes.

http://www.cnn.com/2003/WORLD/americas/07/24/offbeat.purple.polar.bear.ap/index.html