:rofl:
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When Lance Armstrong's LIVESTRONG bracelets appeared out of nowhere a few years ago, the campaign was a classic win-win: The Tour de France champion and testicular cancer survivor's yellow band raised tens of millions of dollars for cancer research -- while improving the karma of a nearly equal number of consumers.
And then, practically overnight, charity transformed into must-have fashion accessory. Take a short walk down Market Street in San Francisco today, and you can find orange and green silicone bracelets that say SAN FRANCISCO, tie-dyed ones with the words PEACE and GROOVY and less tasteful items stamped with PLAYBOY and UP YOURS -- all of the above benefiting nothing more than the opportunistic companies that printed the 10-cent rubber bands and jacked up the price to $3.
Which brings us to the following question, one that can be custom-ordered and printed at several create-your-own-wristband Web sites: IS EVERY GOOD IDEA
With fads spreading faster than ever in this media-consuming culture, we've managed to screw up just about everything that was once cool. Over the years, overexposure has systematically ruined the black "in mourning" symbol on basketball jerseys, the shouting of "Free Bird" as a rock-concert request and practically every line of dialogue from the movie "Napoleon Dynamite." Even the AIDS ribbon reached the saturation point in the 1990s -- "Seinfeld" devoted an entire episode to making fun of its ubiquity.
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Depending on the trend, it can be easy to figure out when overexposure has set in. Language overkill has become especially easy to figure out in recent years -- just follow the Katie Couric Rule of Lexicon Demolition: A saying goes out of style at the precise moment when "Today" host Couric uses it for the first time.
For example: "For shizzle" was ruined at about 8:35 a.m. Dec. 9, 2003, when Couric uttered the phrase during an interview with Fran Drescher. And "bling" lost its bling a little after 8 p.m. Oct. 16, 2003, when Couric used the term incorrectly -- "talk about bling-bling-bling, man" -- to describe a diamond ring.
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http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/10/28/DDGSAFDQAG16.DTL