Did you ever want a TONI?

[trof]

Which twin has the TONI?

The creation of Toni Home Permanent opened the door for women who wanted a permanent wave without going to the beauty parlor and paying all outdoors for one. Since its debut, the people of The Toni Company, the makers of Toni Home Permanent, were finding ways to make their star product better--- and to let the people know of its achievement. In other words, Toni Home Permanent was going head on with the other brands of home permanents of the era--- and more importantly, the perms that were done professionally at beauty parlors.

In order to get the word out on the radio, announcer Bill Cullen described a classic advertising promotion on Toni’s serial program, THIS IS NORA DRAKE, and the popular drama, CASEY, CRIME PHOTOGRAPHER.

The ad promotion featured identical twin sisters who had identical looking waves done to their hair. There would be a slight difference, however. One twin had her hair done professionally at a beauty parlor, and the other twin used Toni on her hair. The classic question Cullen would ask the listeners was, "Which twin has the Toni?" Now bear in mind, the cost of the perms were $15 for the professional wave and $2 for a Toni Kit, which includes waving lotion and plastic curlers.

Unless the people were told (and they usually were in the small print in the magazine ads), it was inconclusive who had what. For the ladies who wanted a professional looking wave, it was easy to use Toni at home and save the extra $13 for something that needed $13. As an added note, once the Toni Kit was purchased, when another Toni perm was the order of the day, the Toni Refill (bottle of waving lotion only) was available for $1. If my math is correct, that would be a saving of $14 to the professional wave.
http://www.old-time.com/commercials/toni_twin.html

[LaurenG]

1. No I never wanted one

but my mother did. She thought my sister and I should both have one. I hated them. Not a nice thing to do to little girls. :eyes: