http://www.snopes.com/holidays/christmas/rudolph.aspRudolph came to life in 1939 when the Chicago-based Montgomery Ward company (operators of a chain of department stores) asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away to shoppers as a promotional gimmick. (The Montgomery Ward stores had been buying and giving away coloring books for Christmas every year, and May's department head saw creating a giveaway booklet of their own as a way to save money.) May, who had a penchant for writing children's stories and limericks, was tapped to create the booklet.
It might be fitting to close this page by pointing out that, although the story of Rudolph is primarily known to us through the lyrics of Johnny Marks' song, the story May wrote is substantially different in a number of ways. Rudolph was not one of Santa's reindeer (or the offspring of one of Santa's reindeer), and he did not live at the North Pole. Rudolph dwelled in an "ordinary" reindeer village elsewhere, and although he was taunted and laughed at for having a shiny red nose, he was not regarded by his parents as a shameful embarrassment. Rudolph was brought up in a loving household and was a responsible reindeer with a good self-image and sense of worth. Moreover, Rudolph did not rise to fame when Santa picked him out from the reindeer herd because of his shiny nose. Santa discovered the red-nosed reindeer quite by accident, when he noticed the glow emanating from Rudolph's room while delivering presents to Rudolph's house. Worried that the thickening fog — already the cause of several accidents and delays — would keep him from completing his Christmas Eve rounds, Santa tapped Rudolph to lead his team, observing upon their return: "By YOU last night's journey was actually bossed. Without you, I'm certain we'd all have been lost!"