McEnroe's CNBC show gets a "0.0" rating...twice

[Bush_Eats_Beef]

http://story.news.yahoo.com/news?tmpl=story&cid=597&e=1&u=/nm/20040812/tv_nm/television_cnbc_dc

NEW YORK (Hollywood Reporter) - Patience is the watchword at CNBC, despite low ratings for the cable channel's fledgling primetime lineup, especially tennis star-turned-talker John McEnroe, whose show has twice registered a 0.0 rating.

For years, CNBC has been trying to find a primetime identity apart from its markets-and-business focus so familiar to daytime viewers. Beginning with "Dennis Miller" this year and continuing last month with the debut of "McEnroe," CNBC has tried a different tack. "McEnroe" premiered -- amid heavy promotion and plugs by NBC Universal chief Jeff Zucker -- on July 7 to a 0.3 household rating and 266,000 viewers, according to Nielsen Media Research.

Since then, the 10 p.m. talk show's ratings haven't been all that much to write home about. It's failed to hold an audience from its lead-in, "Dennis Miller." And in recent weeks "McEnroe" achieved a mark of dubious distinction, once on July 27 during the Democratic National Convention and again Aug. 2, with a 0.0 household rating. The average audience for "McEnroe" hit a low of 39,000 on July 27. Monday's show averaged 66,000 viewers with a 0.1 household rating.

[CanuckAmok]

1. Wow...that's "Operation Petticoat" low!

Yeesh, better go back to tennis, where nothing is love.

[Adenoid_Hynkel]

2. not much of an oudience for Mac to hold

when dipshit dennis is only pulling a .1

[tridim]

3. I like McEnroe's politics and his guests

but he's not a good talk show host. Here's an idea CNBC.. Hire Donahue.

[kodi]

4. test patterns get higher ratings

christ, give eric alterman a show, he'll get those numbers and then some.