We really are living in a Blade Runner world now....

[Khephra]

Fox unveiled a promotional T-shirt with a video screen that plays a trailer for its upcoming SF movie I, Robot at the Electronic Entertainment Expo in Los Angeles last week, according to The Hollywood Reporter. Fox is the first business of any kind to use the video T-shirt marketing tactic developed by San Francisco-based Brand Marketers.

http://www.scifi.com/scifiwire/

[BigMcLargehuge]

1. wrong link khephra

:)

[Khephra]

2. nope...it's in the side-bar

Under news briefs.

[Khephra]

3. Here's a full article on the technology

'I, Robot' Movie Trailer Is Ready to Wear

snip........

In the never-ending search to capture the attention of consumers bombarded by commercials, billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative guerilla marketing tactic at the E3 gaming expo in Los Angeles last week: T-shirts embedded with video screens that played "I, Robot" trailers.

The two women who wore the video T-shirts as they walked around the Los Angeles Convention Center drew crowds and TV news crews. 20th Century Fox is the first studio -- or business of any kind -- to use the video T-shirt marketing tactic developed by San Francisco-based Brand Marketers.

The video T-shirts also were used to market "I, Robot" at Wired magazine's NextFest conference Friday in San Francisco. And during the Fourth of July weekend, Fox plans to have several people in the video T-shirts walking around malls, movie theaters, beaches, festivals and other venues packed with people to promote the film in the top 10 markets. "I, Robot" opens July 16.

"I think when you're looking for opportunities to stand out, the idea of someone who's got a T-shirt that's a monitor playing movie trailers is really cool," said Jeffrey Godsick, executive vp marketing at 20th Century Fox. "We were presented the technology a few weeks ago and instantly thought it would be great for a movie promotion opportunity ... People at E3 stopped to watch the trailers because it's just so unique. It's really a great kind of (marketing) clutter buster."

The T-shirts -- embedded with 11-inch monitors and four stereo speakers and able to play any type of media -- are part of a marketing service provided by Brand Marketers, which hires so-called "brand ambassadors" to wear them to designated events. The company does not sell the T-shirts separately.

more....................

http://www.reuters.com/newsArticle.jhtml?type=entertainmentNews&storyID=5166528

[7th_Sephiroth]

4. its getting easier to do

just take a game boy screen, make it wider and longer and program the video into a gba cartridge, duct tape it to your shirt and there ya go

[Khephra]

5. I did just get an interesting thought

Have a squad of people wearing these shirts...showing campaign ads for your candidate! That's much more powerful than a sign in your yard or a bumper-sticker!