This is a part of the Malcolm Gladwell column in this week's
New Yorker magazine's "Talk of the Town" section.
This is unfortunately the best URL for it so far-
http://216.239.57.104/search?q=cache:cy8xu3MJ7_kJ:www.drugpolicycentral.com/bot/article/newyorker5731.htm<....>
Despite the N.F.L.'s claims that it is concerned about the health of the players, it is more concerned about the health of the N.F.L. Football's governors make a distinction between natural violence and artificially aided violence, and it's their contention that the former has a good deal more market appeal than the latter, in the same way that consumers are believed to be willing to pay more for pure orange juice than they are for the adulterated version. What the N.F.L. really cares about is the institution of football. That is the reason players, when they are not smashing into each other on the field, have to behave like Rotarians, and dress up nicely in suits, and visit sick children in the hospital, and not smoke marijuana. The idea is that there is some abstract thing out there called "football" that is bigger than them and will long outlive them all, and that it needs to be nourished and protected with socially appropriate behavior.
If this argument sounds familiar, it is because the idea that institutions—and not the constituents of institutions—need our support is very much in vogue right now. The case against affirmative action, for instance, has become an argument in defense of the institution of higher learning—which is, apparently, so fragile that it will crumble in the face of a few sub-par test scores. The same logic was at work last week in President Bush's response to the Massachusetts Supreme Judicial Court's ruling that gay couples have the right to marry. "Marriage is a sacred institution between a man and a woman," he said. There's that word again, and notice how the sentence doesn't quite make sense. It should read: "a sacred bond between a man and a woman." But the President had to say "institution," because nobody imagines that the court's decision will actually jeopardize the personal bond between any particular man and any particular woman. Notice, as well, that neither the President nor the N.F.L. bothered much with the principles involved in these causes. That is why the N.F.L., in its statements about the health of its players, had to obscure the fact that there isn't any appreciable ethical distinction between the profound physical harm caused to football players by playing football and the harm caused to football players by taking drugs. Massachusetts officials, for their part, in criticizing the court's decision, maintained that the purpose of marriage was procreation, that children were better off in male-female unions, and that gay unions would pose a burden to the state. None of those arguments are derived from principle; they are arguments of expediency. They are appeals to the institution of marriage, and institutions—on and off the football field—are where we hide when we can't find our principles.— Malcolm Gladwell (It seemed necessary to give adequate amounts of the run up paragraph, but the stuff of real interest around here is the second one. That closing sentence is just great.)