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* 1. Add a Penny for the Internet*
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With the talk this week about campaign finance, I'd like to remind all Dean
volunteers about a program that we started. We originally called it "Add a
Penny for the Internet" -- when you donate to Dean For America, if you were
going to donate $10.00, make it $10.01 instead. If you were going to donate
$50.00, make it $50.01 instead. The extra penny lets the campaign know that
you are announcing your support for Internet politics and the grassroots
movement.
This idea began last February with grassroots volunteers trying to get more
resources directed toward them. The Dean For America formally adopted it as
"The Meetup Challenge" in May, with the same rules -- add an extra penny to
show you support Meetup, and grassroots Internet political organizing. At
that time, Joe Trippi reported in the Wall Street Journal that donations
totaling $400,000 had come in with an extra penny added. In September, a
reporter told me that the amount had broken $1 million in donations with
extra pennies tacked on.
I don't know what the total is now, but I do know that most people have
forgotten about it. We shouldn't. In future campaigns, everyone will ask,
"How can you prove that people were donating because of Internet activity
and because they supported Internet politics?" We can answer, "Count the
extra pennies!"
There's also a great coincidence that lets you reinforce the add-a-penny
theme. Dean fought City Hall (in Burlington VT) on his property taxes
because they claimed he owed $76.01 in overdue fees in September. He fought
them so he could show that, despite running for President, he was a frugal
guy who wouldn't pay when not necessary. So donating $76.01 says two things:
1) Add a penny for the Internet; and 2) I like Dean's Yankee frugality. See
http://www.deaninthenews.com/DeanInTheNews/press_view.asp?ID=1353 for
details or for the original article see
http://www.boston.com/news/nation/articles/2003/09/20/dean_challenges_penalty_for_late_property_taxes/http://deanvolunteers.org/DeanVolunteers/