I hope Dems can figure out how to compete in the area of buzzwords and slogans. Repubs' shamelessness is a huge advantage for them. They know there's a large segment of the populace that is attracted to maudlin, sentimental crap.
They direct their message at the same people who watch "reality TV" and get sucked into the manufactured drama and fake relationships, without a clue that it's manufactured and fake. Meaning the Repubs are the real elitists, because they not only recognize the existence of these gullible types, they custom design their pr for them. The people who come up with the repub slogans are slumming, i.e. "This'll kill'em in Peoria."
Their shamelessness and slumming knows no bounds. For instance, the internet can barely hold all their invented phrases that mean the opposite:
• "swift boat veterans for truth"
• "USA Patriot Act"
• "Clear skies initiative"
• "W stands for women"
They don't shy away from the corny, the maudlin, the cheesy, the lame:
• "security moms"
• "Kerry is a flip flopper"
• "Protecting the sanctity of marriage"
• "A Stronger, More Faithful America"
• "Yes, America Can!"
Or how about the intestinal fortitude to unblushingly spout false, over-the-top hogwash:
• "My first thought was 'Thank God, George Bush is President!'"
They also lack the embarrassment gene, enabling them to choreograph revolting public displays:
• Wearing purple heart bandaids
• Clapping flip-flops together in unison
• the Mission Accomplished aircraft carrier landing
• the granddaddy of them all: the "bullhorn moment"
A Mother Jones account of how the Repubs molded public perception of "lawsuit abuse", shows what we already know, that their slogans and catchphrases originate at considerable expense from Repub bullshit farms (think tanks):
"Behind those slogans are years of painstaking fine-tuning by Republican consultants, focus groups, and corporate think tanks. The term "lawsuit abuse" was coined in the early 1990s by Jan van Lohuizan, a Washington pollster wholater helped plan Bush's 2000 presidential campaign. More than 100 corporate-funded groups have been working to convince the public that the legal system is out of control; organizations such as the American Tort Reform Association and Citizens Against Lawsuit Abuse, using expensive PR firms and funds from companies like Philip Morris, have
spent years testing sound bites and spreading stories of a court system out of control." (
http://www.motherjones.com/news/outfront/2004/09/09_400.html)
I think it's a great idea to brainstorm our own ideas because we don't have the think tanks. But it's going to be a challenge to come up with stuff that's smart, persuasive and that appeals to the higher nature in people.