Beware Monster.com
by Dr. Teresa Whitehurst
"We have more than 250 trained and certified speakers who deliver our presentations. They are trained not to talk down to or lecture students; instead, they present the message as if they were a big brother or sister simply giving advice about their experiences and how to achieve success. The presentations are dynamic and engaging, holding the audience's attention through relevant interactive exercises, on-stage volunteer exercises and a detailed workbook…"
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My youngest child is 17, and the military has joined forces with a name that young people have grown to trust – Monster.com – in a terribly deceptive program it owns and operates called "Making College and Career Count." After the presentation in the auditorium, the perky speaker instructed all students to fill out the conveniently detachable back cover of booklet titled "My Career!," and hand it in before returning to class.
How very convenient for the military. Now that convincing teens to go fight in a war where most of the soldiers killed are young has hit a wall, it's essential to get those kids' names and numbers. What better way to gather that information for your recruiters and/or an imminent draft board, than to do it at their high school while talking about college rather than the military, thus raising no red flags? Kids are such easy targets.
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High school students aren't the only ones targeted by sophisticated manipulation by military recruiters, as reflected by the new (and decidedly desperate) emphasis on using storytelling by satisfied customers whose children enlisted (see "Meet the Families" on Monster.com's "Making It Count" Army link). We who understand what can happen to children who enlist in Mr. Bush's endless wars have an obligation to help educate parents, particularly low-income parents, about the slick new appeals that are beginning to target them. These emotionally arousing ads play on any parent's love for their child and hopes for his or her success… but we must remind them that not every soldier's parent has reason to be a happy customer.
http://www.antiwar.com/whitehurst/?articleid=5491