Thanks to www.Buzzflash.com for the link. A very interesting read.
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http://www.dailykos.com/story/2005/3/10/233911/553<snip>
I am not recommending that we totally abandon Lakoff's advice on framing. Rather, Democrats need to make sure that even as we become more adept and disciplined at framing specific issues, we haven't allowed ourselves to be hidden from the public behind a virtual fence that will keep us from being seen and heard at all.
Without stooping to the thoroughgoing unscrupulousness of our adversaries, we need to find opportunities (for example, with the current Social Security debate) to fence voters off from the right-wing for years to come. We should be saying at every opportunity: Bush doesn't respect the elderly. Cheney is lying again. Republicans are fiscally irresponsible. They want to give your savings to their Wall Street donors.And it could get harsher without straying from the truth: Republicans don't care if your grandmother is evicted or your grandfather has to eat cat food.
We need more than clever, soothing frames. We need to create solid, defensible fences of our own around this new Washington gang of so-called conservatives, who are more like quasi-fascists or Robber Barons. We need to be less shy, even as we continue to speak the truth -- which is adequately damning, so long as it's spoken plainly.
Our fences should be built not only from well-framed arguments, but also with powerfully accurate labels that stick permanently to the opposition. With the facts squarely on our side, it is possible to fence the Republicans based on reality, which is an insult enough to their Fox-y fantasy world.
....much more