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Newkirk, who was in Florida last week to promote her new book, "Making Kind Choices," said such tactics are necessary to get coverage from media organizations that often prefer froth over substance.
"We've had news conferences that have been extremely serious, but no one has shown up," said Newkirk, speaking in a soft English-accented voice.
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In contrast to PETA's usual confrontational tactics, Newkirk's new book, "Making Kind Choices," focuses on the quiet steps people can take in their daily lives, from choosing cruelty-free cosmetics to avoiding furniture that contains wool to dealing kindly with household mice.
Before you choose a leather interior for your car, Newkirk wants you to think of the suffering of the cattle she saw being driven across India so their hides could be exported to Europe and North America.
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