Bush White House Rules US by Fear

[protect freedom impeach bush now]

http://www.guardian.co.uk/usa/story/0,12271,995669,00.html

Trading on fear

From the start, the invasion of Iraq was seen in the US as a marketing project. Selling 'Brand America' abroad was an abject failure; but at home, it worked. Manufacturers of 4x4s, oil prospectors, the nuclear power industry, politicians keen to roll back civil liberties - all seized the moment to capitalise on the war. PR analysts Sheldon Rampton and John Stauber explain how it worked.

Saturday July 12, 2003
The Guardian

"The United States lost the public relations war in the Muslim world a long time ago," Osama Siblani, publisher of the Arab American News, said in October 2001. "They could have the prophet Mohammed doing public relations and it wouldn't help."
At home in the US, the propaganda war has been more effective. And a key component has been fear: fear of terrorism and fear of attack.

Early scholars who studied propaganda called it a "hypodermic needle approach" to communication, in which the communicator's objective was to "inject" his ideas into the minds of the target population. Since propaganda is often aimed at persuading people to do things that are not in their own best interests, it frequently seeks to bypass the rational brain altogether and manipulate us on a more primitive level, appealing to emotional symbolism.

Television uses sudden, loud noises to provoke a startled response, bright colours, violence - not because these things are inherently appealing, but because they catch our attention and keep us watching. When these practices are criticised, advertisers and TV executives respond that they do this because this is what their "audience wants". In fact, however, they are appealing selectively to certain aspects of human nature - the most primitive aspects, because those are the most predictable. Fear is one of the most primitive emotions in the human psyche, and it definitely keeps us watching. If the mere ability to keep people watching were really synonymous with "giving audiences what they want", we would have to conclude that people "want" terrorism. On September 11, Osama bin Laden kept the entire world watching. As much as people hated what they were seeing, the power of their emotions kept them from turning away.

more..............

[Octafish]

1. Great article, PFIBN!

Gives great examples of how the Little Turd from Crawford and his henchmen in government, media, and church do the terra thing so well and loud. Four more years of terra is about all we can take before the big Armageddon, right Bushler?

EXCERPT...

Alaska senator Frank Murkowski used fear of terrorism to press for federal approval of oil drilling in the Arctic National Wildlife Refuge, telling his colleagues that US purchases of foreign oil helped to subsidise Saddam Hussein and Palestinian suicide bombers. The nuclear power industry lobbied for approval of Yucca Mountain, Nevada, as a repository for high-level radioactive waste by claiming that shipping the waste there would keep nuclear weapons material from falling into the hands of terrorists. Of course, they didn't propose shutting down nuclear power plants, which themselves are prime targets for terrorists.

The National Drug Council retooled the war on drugs with TV ads telling people that smoking marijuana helped to fund terrorism. Environmentalists attempted to take the fund-a-terrorist trope in a different direction, teaming up with columnist Arianna Huffington to launch the "Detroit Project", which produced TV ads modelled after the National Drug Council ads. "This is George," a voiceover said. "This is the gas that George bought for his SUV." The screen then showed a map of the Middle East. "These are the countries where the executives bought the oil that made the gas that George bought for his SUV." The picture switched to a scene of armed terrorists in a desert. "And these are the terrorists who get money from those countries every time George fills up his SUV." In Detroit and elsewhere, however, TV stations that had been only too happy to run the White House anti-drugs ads refused to accept the Detroit Project commercials, calling them "totally inappropriate".

September 11 was frequently compared to the Japanese attack on Pearl Harbor, with White House officials warning that the war on terror would be prolonged and difficult like the second world war, and would require similar sacrifices. But whatever those sacrifices may entail, almost from the start it was clear that they would not include frugality. During the second world war, Americans conserved resources as never before. Rationing was imposed on petrol, tyres and even food. People collected waste such as paper and household cooking scraps so that it could be recycled and used for the war effort. Compare that with the headline that ran in O'Dwyer's PR Daily on September 24, less than two weeks after the terrorist attack: "PR Needed To Keep Consumers Spending."

President Bush himself appeared in TV commercials, urging Americans to "live their lives" by going ahead with plans for vacations and other consumer purchases. "The president of the US is encouraging us to buy," wrote marketer Chuck Kelly in an editorial for the Minneapolis-St Paul Star Tribune, which argued that America was "embarking on a journey of spiritual patriotism" that "is about pride, loyalty, caring and believing" - and, of course, selling. "As marketers, we have the responsibility to keep the economy rolling," wrote Kelly. "Our job is to create customers during one of the more difficult times in our history."

CONTINUED...

http://www.guardian.co.uk/usa/story/0,12271,995669,00.html

PS: Surprised so few DUers these days seem to read anything. Perhaps we are being infiltrated by know-it-alls.

[kayell]

2. This is a must read article

:kick:

[Room101]

3. That is his only card in the deck "FEAR"

I have been saying this for every.

[nostamj]

4. they have THREE cards...

HATE, FEAR and IGNORANCE

that's the real bush* trifecta

[annagull]

5. C'mon, America! Get up off your knees!

Quit covering your eyes and look at this imposter! Look what he has done to this country! We are not a nation of cowards, we are the Home of the Brave for God's sake! Act like it!!!

whew, I feel better now. :-)

[chimpymustgo]

6. Thank God for the internation press.

I wonder, do our media READ any of this? Aren't they ashamed?