read this, "How the Democrats Were Betamaxed"
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In 1982, 45% of Americans identified themselves as Democrats; by 2003, that number was down to 31%. During the same period, the Republican Party made gains in party allegiance from about 26% up to 30%. What is more, nearly twice as many Americans now identify themselves as conservatives than as liberals. At first blush, these statistics would seem to point to an electorate that is moving ideologically to the right. However, public opinion polls consistently show that the majority of Americans are more closely aligned with the Democratic Party on the issues than they are with the Republican Party.
Returning to the notion of a marketplace, let's consider these public opinion polls as indicators of consumer preferences. What we find is that a whopping 86% of Americans believe that there need to be stricter laws and regulations to protect the environment; 77% think it is more important to maintain government services such as Medicare, Social Security and Medicaid than to cut taxes; 72% of Americans favor stricter laws related to the control of handguns; 63% of Americans favor affirmative action programs designed to help blacks, women and other minorities get better jobs and education; 62% don't think Roe v. Wade should be overturned by the Supreme Court; and 62% would prefer a universal health insurance program run by the government and financed by taxpayers.
On virtually every issue, public opinion polls show that consumer preferences are for the policies of the Democrats, and not for those of the GOP. Republicans offer inferior, less desirable policy solutions, while Democrats offer superior policies that are preferred by the majority of Americans.
When an inferior product wins out in the marketplace with superior marketing it is called getting "betamaxed." Remember Betamax? In the 1970s, before there was VHS, there was the Sony Betamax, but, as the story goes, VHS beat Betamax through its superior marketing even though Betamax was the superior video recording technology. If we consider policies as the products in the marketplace of ideas and public opinion polls as indicators of consumer preference, then we can only come to one conclusion: the Democrats have been betamaxed by the Republicans. Conservatives offer inferior policies, but dominate through superior marketing.
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http://www.alternet.org/story/18395