B U S I N E S S
The Revolution In Radio
Online and satellite stations are finally starting to chip away at the dominance of the AM/FM dial
By DAREN FONDA
http://radio.about.com/gi/dynamic/offsite.htm?site=http://www.time.com/time/magazine/article/0%2C9171%2C1101040419%2D610082%2C00.html Monday, Apr. 19, 2004
Bill and Rebecca Goldsmith are making a living from an idea that would probably get you laughed out of business school: running an Internet radio station commercial free. From their home in Paradise, Calif., in the foothills of the Sierra Nevada, they operate Radioparadise.com, a format-busting station that spins a tasteful mix of music ranging from the Beatles to Norah Jones to the Strokes.
Fewer than 5,000 listeners tune in during peak times, but fans like it so much, they sent the couple $120,000 in contributions last year, covering the cost of bandwidth, song royalties and other expenses and leaving enough to support a "comfortable lifestyle," says Bill Goldsmith, who quit a 30-year career in FM radio to run and DJ his homegrown version.
If you can't bear another spin of Britney Spears, you're one of the reasons that stations like Radioparadise are beginning to prosper and investors are again flocking to another alternative to the AM/FM dial: satellite radio. After years of unmet promise, online stations, along with satellite offerings like Sirius and XM Satellite Radio, are building audiences even as regular radio struggles through a decade-long slump (time spent listening is down 14% since 1994, according to the ratings firm Arbitron).
Critics say industry consolidation has turned AM/FM stations into McRadio: nationally uniform, repetitive and clogged more than ever with ads and promos. But scores of high-quality alternatives are now competing for your ears (and dollars).
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WE NEED DU-RADIO..... we have plenty of people here who could (and some already do) DJ our own station.. Air America is still spotty, and goodness knows Guy James is already showing that it can be done..