Who pays Matt Drudge?

[Onlooker]

Matt Drudge supposedly "earns" $800K per year. (If you do a search on Google for "Drudge earns"--use the quotation marks--you'll find a few sites that support this claim.)

Who pays Drudge? Is he paid by the VRWC or is he paid by a company that should also support another point of view?

Thanks.

[qanda]

1. You do!

Every single time you click on his site.

On Edit: I didn't mean *you* literally.

[arcos]

2. considering how many hits he has...

just the banner on top of his website must be a lot of money.

[stopthegop]

3. probably based on ad revenue..

and..
if he's paid by a company, why should the company also support another point of view if it shares Drudge's pov?

[thinkingwoman]

4. as a website publisher

Drudge probably makes is money via ad revenue, just like any other publication online or off.

[smiley_glad_hands]

5. There called "impressions" , "clickthrus", & "open rates"

Internet advertisers pay by the number of impressions--the number of times an ad is seen (webpage/email), clickthrus--the number of times an ad is clicked on(webpage/email), & the open rate which is the total number of emails read divided by the number of emails sent (for newsletters/email/spam etc..). Mr. Dud has many ways to make money off the poor content of his site. Its probably very profitable for him---he just regurgitates the news out there, gets a few newsbreakers, and gossips. Not much overhead (literally & figuratively). On edit--just went to his site---he uses popups--don't click on them and he won't get paid as much.

[guajira]

6. He's Making a Little Less today - AT&T Dropped Him

because of his Kerry and the Intern story! This article - from Drudge himself, explains how much he makes from advertising.

http://www.drudge.com/2004/20040219.htm