http://www.salon.com/opinion/feature/2003/08/01/phony/index.htmlThe poseur in chief
Democrats can't win in '04 by fighting Bush on the issues alone. They have to convince Americans that their warrior president is a phony in a flyboy suit.
By Jeremy Heimans and Tim Dixon
Aug. 1, 2003 | Rep. Dick Gephardt made his best and perhaps his only significant contribution to defeating George Bush in 2004 last month, when he derided the president's "bring 'em on" challenge to Iraqi attacks on American forces. "Enough of the phony macho rhetoric," Gephardt shot back. The Missouri Democrat's line was more than just padded flight-suit envy. His jibe hints at the strategy that could put a Democrat back in the White House: convincing Americans that Bush is a phony.
The Democrats can only win if they succeed in undermining the president's greatest strength: his credibility as a decisive and authentic wartime leader. The problem is that in such uncertain times many Americans instinctively can't and don't want to believe that George Bush is screwing them. Until the Democrats change how voters view Bush the man, and then link that to a broader critique of his administration, the Democrats will have a hard time punching through.
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In 2000, the Bush machine played skillful personality politics to successfully paint Al Gore as inauthenthic, a poser and a "chronic exaggerator." Despite Bush's far more serious exaggerations on Iraq and his tax cuts, he is still riding high on key measures of political character such as trustworthiness (70 percent of Americans say he is trustworthy), personal strength and, spectacularly, as someone who cares about the concerns of ordinary Americans. Even Bush's State of the Union Iraq/uranium lie probably won't much change this, when all the talk about who's to blame is focused on supporting characters and not the man himself.
The core problem with the current Democratic strategy is that a piecemeal, issue-by-issue attack on the policies of the administration will not resonate while Bush retains the esteem and even admiration of many ordinary Americans. And a contest based on issues will only get harder as Bush moves from shoring up his base to moderating his image in the lead-up to next fall. Expect the policy lines to blur amid a renewed focus on domestic issues and a revival of the language and imagery of compassionate conservatism.