Karl Rove called the group "the Breakfast Club." They met at Rove's unadorned house in northwest Washington on Saturday, Dec. 13, 2003, the day Saddam Hussein was captured in Iraq. It had already been a week of cheering news for the Bush-Cheney 2004 campaign. A few days earlier, former vice president Al Gore had endorsed the Democratic front runner, Howard Dean. The Democratic establishment seemed to be lining up behind Dean. The Bush-Cheney campaign could only pray that the Democrats would not come to their senses. Rove's team had already assembled a phone-book-thick volume of opposition research on Dean, titled "Howard Dean Unsealed: Second Edition, Wrong for America" (on the cover was a collage of 13 pictures of Dean looking addled). The Bushies had been poring over footage of the former Vermont governor on the campaign trail. Adman Mark McKinnon's media team had cut a spot called "When Angry Democrats Attack!" featuring a wild Dean ranting and raving, and posted it on the Bush-Cheney Web site.
Rove had called this meeting of his top advisers to discuss all the ways they were going to bury Howard Dean. Matthew Dowd, the campaign's pollster and strategist, was known as a pessimist, but even he conceded to the group, "You have to give the direction arrow to Dean at this point."
The strategy was obvious: a barrage of ads featuring President Bush as "steady" and Dean as "reckless." The group laughed about some of the scripts they had cranked out for a campaign McKinnon was calling "Dean Unplugged." An early favorite, submitted by Fred Davis, a California adman known by the nickname Hollywood (he drove a Porsche, wore tinted sunglasses and had shared a suite in college with Paul Reubens, the actor better known as Pee-wee Herman), opened with the image of a mother anxiously flipping channels as her baby lies in a crib behind her. Howard Dean is on the TV screen, hyperventilating. The baby begins to fret and cry ... then the voice of George W. Bush, strong, comforting, resolute, replaces Dean on the screen. The baby quiets and sleeps peacefully.
(snip)
As the holidays approached, the Bush White House was as jolly as Rove. On Dec. 20 the Bush daughters, Jenna and Barbara, both college seniors, decided to hold a blowout for their friends in the Executive Mansion. …
The Tyrone Smith Revue set up in the East Room, usually used for press conferences. Shortly after 9, when the drinks were flowing and the kids were starting to glow, Super T swung into "Shotgun" and summoned the president, the First Lady and the twins onto the stage. "I want the Secret Service to stay back!" he cried. "I'm taking over now!" Super T began to instruct the First Family in a dance called the Super T Booty Green. ("Put your hands on your knees. Bend over. Shake two times to the right, shake two times to the left.")
The First Family got right down. The crowd erupted. Super T picked up the beat; he later recalled hearing a familiar voice cry, "Go, Super T!" He looked back to see the president of the United States hollering and shaking it like in old times at the Deke House. Laura Bush gently put her hand on the president's elbow; the frat brother subsided; the chief executive returned to duty.
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