.. you really need to read this entire article. Here are a couple excerpts but this is no substitute for reading entire article which says Plouffe is changing tack from President Obama as Jesus (saintly and above the 'fray') to one more of Obama as a real person
and a Democrat.
http://www.washingtonpost.com/lifestyle/style/for-a-top-obama-adviser-a-new-strategy-and-old-doubts/2011/09/19/gIQA3Fjx2K_story.htmlSince joining the White House in January, Plouffe has acted as the chief choreographer of the president's performance — advocating a strategy that struck Obama’s Democratic base as either the most protracted rope-a-dope routine in political history or a monumental exhibition of masochism.
“Whoever is advising him to do these things should be fired tomorrow,” said Sen. Bernie Sanders, a liberal independent from Vermont.
“At times,” said moderate Democrat Mark R. Warner (Va.), “you’ve got to put a marker down.”
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“It’s certainly obvious Republicans have established a strategy of ruining the country to rule the country,” said Bob Shrum, the chief Democratic strategist for Al Gore and later John Kerry. He said that Obama needed to convince voters that he was a warrior for ordinary people.
(more)
...personally, I agreee with Bernie Sanders.