from Dissent magazine:
CREDO Mobile, Warren Buffett, and the Limits of Progressive BusinessJosh Eidelson - August 25, 2011 11:45 am
Two web petitions showed up in progressive inboxes last week. One, organized by Daily Kos in support of striking Verizon workers, was blasted out by “alternative” cell service provider CREDO Mobile. The second, organized by MoveOn, was a call for taxing the rich, piggybacking on a recent op-ed by billionaire Warren Buffett. Though neither petition itself is objectionable, together they illustrate a harsh reality: It’s easier to get the wealthy to share their money than their power.
CREDO offers customers wireless service with an added appeal: a small fraction of each phone bill gets donated to progressive organizations. The company gives customers the chance to vote on which liberal group gets a cut of their check and employs a campaign manager who emails customers with e-activism alerts, like the one promoting the Verizon strike. CREDO runs an aggressive media campaign calling out its competitors’ right-wing donations. What it doesn’t advertise is who gets the rest of your check. CREDO re-sells mobile service from Sprint, which is as right-wing as AT&T or Verizon and viciously anti-union when it comes to its own employees. There are no Sprint union members on strike right now, because there are no Sprint union members at all.
While Sprint executives may not thrill at pennies siphoned off to the Rainforest Action Network, re-selling to CREDO is an excellent business model, given CREDO’s ability to peel off progressives who might otherwise choose unionized AT&T. (Verizon’s landline division is unionized, but almost none of its wireless employees are.) In an ironic moment on Tuesday, Mother Jones magazine (whose namesake was a labor organizer) sent out an email from its president urging readers to “consider getting your mobile phone service in tune with your progressive values by switching over to CREDO mobile today.” ..............(more)
The complete piece is at:
http://www.dissentmagazine.org/atw.php?id=541